A new report suggests that Apple and three of the "Big Four" record labels are in talks to bring DRM-free tracks to iTunes, and once and for all do away with copy protection on the world's largest music store.
I applaud the companies for finally coming together and trying to remove draconian policies while adapting to our changing times, but this news even surprises me a bit.
To me, the bigger news here is not that Apple is trying to bring DRM-free tracks to iTunes--it needs to, thanks to Amazon.com's DRM-free store--but rather that iTunes is an unbridled success, even though DRM abounds on the service.
Any tech lover will tell you that buying songs from Amazon is preferred. After all, why would anyone want to support DRM? And although demographic data isn't readily available, I don't think it's much of a stretch to say Amazon's customers have a heavy population of individuals that are knowledgeable about tech and realize that buying copy-protected tracks only hurts us over the long term.
iTunes customers are entirely different, though. Unlike Amazon customers, I think the majority of iTunes customers are mainstream consumers that don't possess strong tech knowledge, and they're more concerned about convenience and impulse than doing what's best for consumers. After all, if they really cared about what the Recording Industry Association of America is doing to us (and the artists, by the way), they wouldn't buy songs from iTunes, would they?… Read more