Reputations can be a slippery thing. If Attila didn't have a reputation for ruthlessness, for instance, Rome may not have fallen so easily. And it's a problem in the online world too. Burk1185 might be one of the best sellers of bike parts on eBay, but Burk 1185 on Yahoo auctions might be a thief.
San Jose-based Opinity has created a service that lets web sites and users get information on a person's reputation, even if that person use several pseudonyms, said CEO Ted Cho at the Dow Jones Consumer Venture Conference taking place in San Jose. … Read more