Twitter COO details new business model
SAN FRANCISCO--The essence of Twitter's new business model is giving businesses the opportunity to push their Twitter accounts further into the microblogging site's massive audience, Chief Operating Officer Dick Costolo said at Twitter's Chirp developer conference on Wednesday afternoon.
Characterizing the new program as "organic to the platform, something that's just 'of Twitter,'" Costolo talked about the thought process that went into the company's decision to build "a monetization engine that didn't just work on Twitter.com and went where the tweets went."
The company insists that "promoted tweets&… Read more