Baby boomers may have retired their love beads decades ago, but changing the world heavily motivates their buying decisions, according to a poll by AARP Services and Focalyst research.
Seventy percent of people born before 1964 told pollsters they felt a duty to improve the world. "Socially conscious" shopping goals drive 54 percent of older Americans in the survey, which identified 40 million consumers as "green boomers."
Conventional wisdom may have it that only "eco elites" regularly buy green products. However, the least wealthy people surveyed were more likely to buy products for reasons … Read more
Many young adults are willing to make lifestyle changes in 2008 for the good of the environment--as long as the efforts are relatively easy, a consumer survey indicates. Fifty-eight percent of adults age 24 or younger plan to make a "green" new year's resolution, according to marketing firm Tiller.
Among all ages surveyed, 49 percent said they would aim to be greener next year. Older respondents were less likely to set such goals, with half of those aged 50 to 64 and 40 percent of people of retirement age claiming they would change their habits for ecological … Read more
If you measure interest in operating systems based on search, Linux hit its peak in 2004 and has been on a downward slide ever since, according to Google Trends. The same is true of Windows, though the trend (as seen below) is less pronounced. The Mac? Well, let's just say that people can't seem to get enough.
But what happens if we measure interest based on press mentions? While all three operating systems seem to have increased their "mindshare" over the past four years, Windows has outpaced Linux and Mac OS, and by quite a margin:… Read more
A new study from Nokia predicts that by 2012, a quarter of all entertainment will be created, edited, and shared within peer groups rather than being generated by traditional media.
Jointly conducted with the trend research firm The Future Laboratory, Nokia's study asked trend-setting consumers from 17 countries about their digital behaviors and lifestyles. The company also used information gathered from its 900 million customers as well as views of leading industry analysts.
"From our research we predict that up to a quarter of the entertainment being consumed in five years will be what we call 'circular.' The … Read more
Watch it first.
OK. NOW you can tell me why I'm going to be so totally wrong. In fact,I encourage you to post your predictions in the comments here,and we'll circle back in a year and see who's right.
When you think of GPS, what brand name comes to mind? Would it happen to be Garmin? Because according to a new study by marketing research firm BrandIntel, Garmin is the most discussed portable navigation system and holds the best overall sentiment score with consumers. But it shouldn't get too comfortable or complacent, because TomTom, Magellan, Mio, and Lowrance are hot on its heels.
Based on an analysis of search results from "online consumer communities" (i.e., blogs, forums, and so forth) across the Web during July 2006 to August 2007, BrandIntel's GPS Navigation Systems Report … Read more
Don't say we didn't tell you so. The 2008 Cadillac CTS, which we awarded an Editors' Choice barely three weeks ago, has won Motor Trend's Car of the Year award for 2007. The redesigned Caddy beat out competition from the 2008 Audi TT, the Volvo C30, the Scion xD, and the new Honda Accord to take the laurels.
In the press release that brought us the news today (heaven forbid that subscribers of the magazine actually have to wait to get their January issue of the mag to find out) Motor Trend's editor made special mention … Read more
David Armano from Critical Mass will moderate a panel on "Always in Beta: How Big Business Can Benefit from 'Little' Innovation" at the Forrester Consumer Forum (October 10 to 13). Here's a quick synopsis: "Innovation isn't limited to R & rooms anymore. The Web 2.0 movement--powered by start-ups such as Twitter, Malhalo and even YouTube, has proven that innovation often happens in iterations. Build, launch, tweak, measure, repeat. Digital experiences seem to be 'always in beta'--learning and evolving along the way."
The fact that the Forrester Consumer Forum dedicates a panel to … Read more