It is easy to be cynical when it comes to the Tiger Woods extramarital scandal. So let's try.
Those companies that were merely associated with him for his persona--for example, AT&T and watch maker Tag Heuer--have distanced themselves from the great golfer. However, those whose brands are of the sporting kind--for example, Nike--are banking that Woods will return to sporting glory and will make them even more money.
Which left Electronic Arts to ponder its next move.
Video games are hardly sport, but they depend on sport for much of their amusement. So it is surely no … Read more