foursquare

AUSTIN, Texas--It would be very clear to an uninitiated bystander at the South by Southwest Interactive Festival (SXSWi) this week that the annual nerdstravaganza is full of people talking about a zillion location-based social-networking applications.

There are the various campaigns and tie-ins for rival check-in services Foursquare and Gowalla, the local-deals promo from iPhone app Whrrl, and the litany of "where is everyone?" mash-ups perhaps best personified by Vicarious.ly, an uber-aggregator of Foursquare and Gowalla check-ins from Austin as well as just about every other sort of social-media updates coming out of SXSWi. Developed by SimpleGeo, another … Read more

AUSTIN, Texas--With thousands of people descending here for this week's South by Southwest festival--most of whom are planning on nightly party-hopping--it can be vital to RSVP to the endless string of sponsored shindigs.

The party invites come in batches, and it can be a serious mental task to keep up with the ones that require reservations. And that's to say nothing of the dozens of spur-of-the-moment booze-and-conversation fests that pop up on Twitter, Foursquare, Facebook, and other social networks. Yet many attendees are so busy with their wall-to-wall panel schedules, business meetings, lobbyconning, and other engagements, that making … Read more

With the days leading up to this year's South by Southwest Interactive Festival (SXSWi) turning into hours, all eyes are on two scrappy rival start-ups, Foursquare and Gowalla, which both want to use the Austin, Texas digital-culture bash as a strategic playing field. They're the two most talked about start-ups in location-based social networking--using GPS on a mobile device to "check in" to places around you and announce it to your friends--and neither company wants to lose out to the other.

But in the real geolocation wars, these start-ups may be little more than toy soldiers. … Read more

"We're going to be giving away, literally, hundreds of tacos," Josh Williams, founder of mobile networking start-up Gowalla, said to CNET in an interview last week about his company's plans for the annual South by Southwest Interactive Festival (SXSWi), which runs March 12-16 in Austin, Texas.

"We're bringing, like, playground-style balls and chalk," said Dennis Crowley, the co-founder of Gowalla rival Foursquare. "You'll be able to win prizes at ad-hoc foursquare games that you see around the convention center."

Eighteen months ago, neither Gowalla nor Foursquare existed. But their similar &… Read more

With only a few days to go before the annual South by Southwest Interactive, location-based mobile networking service Foursquare has unveiled its plans for the Austin, Texas digital culture festival: 16 new "badges" that users can unlock by "checking in" to certain venues, with cryptic names like "Swimmies," "Decathlon," and "Survivor."

The company says users will be able to score temporary tattoos of the badges if they show the digital badge to a member of the Foursquare team at a designated location, meaning that there will likely be many SXSWi-goers … Read more

For as far back as we've been discussing social networks, there have been question marks around the best ways to monetize users. To date, advertising has been the primary strategy, with virtual goods starting to pull in some serious revenues.

But the challenge with advertising is that users tend to ignore ads that are not highly targeted. Even precisely targeted ads are largely ignored, which is why you see more and more of them taking up screen real estate. This has also led to more sites adopting a "freemium" content model.

And targeting is even more of a challenge when users are mobile, but mobility also introduces a whole new way to interact with and monetize users.

One of the more interesting companies in the location-based services (LBS) space is Foursquare. Surely, you've seen some message in your Twitter stream telling you that your friend is at some location or is the mayor of whatever, or has unlocked a badge.

And while Foursquare has nowhere near the user base of Facebook or Twitter, the users are very valuable as they promote the places they go and things they do simply by mentioning them in their communication stream.

According to The New York Times, Foursquare plans to distribute a new analytics tool and dashboard in the coming weeks that will give business owners access to a range of information and statistics about visitors to their establishments. This means that businesses can more effectively target users with specific offers and ads.

But what it really provides is a way for Foursquare and other location-aware services to make money.

Going back to 2001, I remember talking about location-based services while working at OmniSky, a way-too-early provider of hardware and software that turned handheld devices like the Palm V into mobile devices. We even acquired an Israeli company called NomadIQ to deliver location-based content.

Ten years later we're just starting to see location-based offers roll out in the U.S.--better late than never?

Many of the early international LBS were very basic social networks (primarily dating) and the demand for such services in the U.S. simply wasn't there, partially because of social mores and also partially because mobile devices have evolved fairly dramatically. … Read more

A few weeks ago we took a look at CheckoutCheckins, a free service that helps users understand more about their Foursquare addiction habits. Now there's another companion tool (from a different developer) called Meet Gatsby that can help you meet other Foursquare users with those same interests.

In a nutshell, it has people fill out things they like, such as hobbies or social activities. Then, the next time they check in somewhere, it will connect them to someone else in the vicinity who also signed up for the service and who shares one or more of those interests.

What'… Read more

Pretty soon, you'll be able to learn a bit more about where your Twitter contacts' tweets are coming from.

CNET has learned that select third-party developers were informed earlier this week about some forthcoming modifications to Twitter's "geo API," the set of developer tools that currently allows Twitter messages to be accompanied by the latitude and longitude coordinates of where they were posted. (For example, if you're updating Twitter client Tweetie from your iPhone, you can opt to tag the tweet with your location and it'll be visible to people reading your Twitter feed.)… Read more

If you didn't see Shaun White destroying the competition at the Men's Olympic Halfpipe Finals in Vancouver last night, check out the video and prepare for a face melt, and don't forget to watch our interview with the man himself! And there's even more good news: it's Thursday, which means Natali Del Conte is on today's show! We start off the show with a quick news recap from the Olympic games, then NDC tells us about last night's interview with Justin Timberlake.

The first story of the day is about PleaseRobMe.com, a new Web site that uses geolocation check-ins from Gowalla, Brightkite, or Foursquare to exploit folks broadcasting their unprotected abodes. The vulnerability assumes that you don't have a roommate, and, of course, it doesn't say where your houses actually is, but it certainly highlights the continued lack of privacy surrounding this latest batch of social networks.

The Barbie poll results are in. Over a half million votes were cast, and the public chose her next career: Computer Engineer! The new doll will hit shelves this fall and will feature a binary code patterned shirt, a pink laptop, a teched-out watch, and a Bluetooth headset. We all agree that Barbie isn't the best toy for young girls, but we can still appreciate the cultural relevance, even if everything she owns is blasted in bright pink. Besides, it could be worse: auto-tune Barbie with talk-box accessory, anyone?