Ford Motor's future-product focus is on improving fuel economy by making its vehicles smaller and engines lighter without sacrificing performance, safety, or luxury.
It also wants to push the Ford brand more upscale to capture customers orphaned by the shutdown of the Mercury brand, and to attract new buyers with more product offerings.
Ford has said 90 percent of its North American nameplates will be available with direct-injection turbocharged EcoBoost engines as standard equipment or as an option by 2013. That engine puts out as much power as heavier V-8s or conventional six-cylinder engines.
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