Marvel Comics unveiled a new way to read comic books today at South by Southwest Interactive that involves an augmented reality app and the physical comic itself.
The app, called Marvel AR, is half of the entertainment company's new push to further integrate digital and print comics, an effort it's calling Marvel ReEvolution. The other half is a digital-only line of comics called Marvel Infinite Comics, which will be available to readers from the standard Marvel Comics app for free when they buy the print comic with a digital coupon, when they buy the standard digital comic, or separately as a 99-cent digital download. The first Infinite Comics story will tie in to Avengers versus X-Men and be written by Mark Waid, with art by Stuart Immonen and colors by Marte Gracia. These are big names in the comics business, so Marvel's clearly not publishing throwaway stories, even if they are digital-only and feel more disposable. … Read more