QR codes were effective when there was no context surrounding them. If you saw one subtly stickered below an enigmatic poster, there was an incentive to do some research and figure out what was going on. It was like a secret game. Now QR codes are no longer cool. They're everywhere. Corporations have stripped them of their street cred and now they're the advertorial equivalent of getting a "like" from your grandmother on Facebook. … Read more
Marvel Comics unveiled a new way to read comic books today at South by Southwest Interactive that involves an augmented reality app and the physical comic itself.
The app, called Marvel AR, is half of the entertainment company's new push to further integrate digital and print comics, an effort it's calling Marvel ReEvolution. The other half is a digital-only line of comics called Marvel Infinite Comics, which will be available to readers from the standard Marvel Comics app for free when they buy the print comic with a digital coupon, when they buy the standard digital comic, or separately as a 99-cent digital download. The first Infinite Comics story will tie in to Avengers versus X-Men and be written by Mark Waid, with art by Stuart Immonen and colors by Marte Gracia. These are big names in the comics business, so Marvel's clearly not publishing throwaway stories, even if they are digital-only and feel more disposable. … Read more
If you're one of those people who loves the tactile feel of a physical comic book and the convenient portability of a digital comic, Marvel Comics wants to make it easier for you to get your hero on.
The publishing company revealed today a plan to include a free digital coupon with all paper comics priced $3.99. Starting in June, books such as "Avengers versus X-Men," "Spider-Men," "Invincible Iron Man," and "Ultimates" will include the coupon. For some readers, you'll no longer have to choose between print or digital for Marvel's big-ticket titles. For other readers, like CNET's Bonnie Cha, this is unlikely to sway them since they're interested mostly in reading only the digital copies.
Not all Marvel books will have the dual-copy deal, but the ones that do will cover all of Marvel's top-shelf comics. The full list of the June titles that will offer the deal is below. Currently, books that cost $3.99 retail at that price in digital and in print. Marvel has yet to reveal a similar value incentive for readers who prefer digital-only, but it wouldn't be surprising if the company came up with one sooner rather than later given their recent history of incentivizing their comics. … Read more
What did you think of the new-iPad announcement? Impressed? Confused? Uncertain? Sure, the unveil may not have had the bells and whistles of previous Apple keynotes, but when your company is trading at more than $500 a share, you don't want to fix something that isn't broken. … Read more
Tablets have never interested me much, but for the first time ever, I'm entertaining the idea of getting one. It's not because of yesterday's iPad announcement, either; it's for a reason I never imagined would come out of mouth. But more on that in a bit.
First, a little about my apathy for tablets. My reason for not buying one is simple, really: I just don't need one.
When I'm at home and want to check my e-mail or social networks or play some games, I just reach for my laptop or smartphone. They're usually never more than an arm's length away. Also, as I've written before, I like to unplug a bit during my free time.
Before bed, I'll grab a book (a physical book, not an e-reader) or magazine. The same goes for my commute to and from work or if I'm traveling anywhere, because after spending most of my day in front of a computer, I don't want to look at another screen for a while and need an escape from my always-on connectivity.
So why the change of heart? Well, believe it or not, comic books. … Read more
A mobile phone with a built-in projector? That's crazy! Or is it? When we initially heard about the Samsung Galaxy Beam, we had visions of people crowding around someone who's projecting the last minute of a sports game on a street corner. Of course, our minds quickly devolved into how the Galaxy Beam could be used to cause havoc in the classroom. … Read more
Low Latency is a weekly comic on CNET's Crave blog written by CNET editor and podcast host Jeff Bakalar and illustrated by Blake Stevenson. Be sure to check Crave every Thursday at 8 a.m. PT for new panels!… Read more
Apple is trying to get the Samsung Galaxy Nexus removed from stores because of a few Apple patents, including ones that cover "slide to unlock" and "word completion" technology. Is the recent surge of mobile phone patent suits the end of tech innovation altogether, or is the entire patent system due for a serious refresh? … Read more
The fashionista squad here at Crave is all for outlandish socks (the Silicon Valley fashion statement du jour). But we still love a good T-shirt. Especially if it features a rather off-kilter take on a nerdy icon or two.
Milan-based designer Matt Cowan has some tees that fit the bill. His various "mathematics" designs should appeal to nerds who favor comics, "Star Wars," graphic design, and math. The pop-culture mash-ups combine superheroes, supervillains, and others with the internationally known symbol signs for the men's room and the women's room to create absurd mathematical equations.… Read more
Calling all Jedis! Grab your lightsabers, lace up your running shoes, and come embark on what's sure to be an epic journey to Comic-Con 2012. Even better, you'll get to use the Force to help some young Padawans in need.
Lucasfilm, Nerdist Industries, Octagon, and Machinima have teamed up to put on an Olympic torch-style relay race called Course of the Force that will help kick off this year's Comic-Con in San Diego and benefit the Make-a-Wish Foundation.
The 136-mile run/walk will begin in Santa Monica, Calif., on July 7. At every quarter-mile marker, participants will hand off the official Course of the Force lightsaber to the next runner until they reach San Diego on July 11, which just happens to be preview night for Comic-Con (the show officially kicks off on July 12). … Read more