Apple's ads have verged on the prosaic of late.
This is partly because the products have been so remarkable that the ads simply showed them and offered a logo at the end.
However, with the release of a new ad for the iPad 2, Apple has decided to offer more than just a product demonstration. Instead, this is a statement of belief.
It is a direct reference to something Steve Jobs said at the launch of this second iteration of Apple's astoundingly successful product.
He said: "It's in Apple's DNA that technology alone is not … Read more