Baby boomers may have retired their love beads decades ago, but changing the world heavily motivates their buying decisions, according to a poll by AARP Services and Focalyst research.
Seventy percent of people born before 1964 told pollsters they felt a duty to improve the world. "Socially conscious" shopping goals drive 54 percent of older Americans in the survey, which identified 40 million consumers as "green boomers."
Conventional wisdom may have it that only "eco elites" regularly buy green products. However, the least wealthy people surveyed were more likely to buy products for reasons … Read more