nbc

Who would choose to be in NBC's PR Department this week?

I couldn't possibly accuse any of them of taking steroids, but could you blame them if they slipped something a little special into their noon smoothie just to deal with another sleepless night?

Many critics have been kvetching about technological fakery during the opening ceremony, when fireworked footprints were CGI'd for home consumption.

I'm not sure how the CGI increased our excitement.

However, the description from NBC's Matt Lauer was definitely breathtaking: "You're looking at a cinematic device employed by Zhang Yimou … Read more

Back from covering the Defcon hacker fest, CNET News' Declan McCullagh explains the aftermath of a decision by a federal judge granting the Massachusetts transit authority's request for an injunction, preventing three MIT students from giving a presentation about hacking smart cards used in the Boston subway system...Olympics viewership is stronger than it's been in the last decade. But the company still hasn't figured out a strategy to best take advantage of the Internet. Webware's Rafe Needleman has a few suggestions...With hostilities escalating between Russia and Georgia, the battle has now predictably crossed over … Read more

We tried to give NBC the benefit of the doubt when it comes to Olympic streaming, but then we tried it. And it's ridiculous. Also, we wonder if the iPhone makes you fat, even as it fattens Steve Jobs' wallet. We also discuss the technicalities of invisibility cloaks, and opt-out of Obama's aggressively hip Internet outreach campaign.

Defcon ends with researchers muzzled, viruses written http://news.cnet.com/8301-1009_3-10013156-83.html

Judge orders halt to Defcon speech on subway card hacking http://news.cnet.com/8301-1009_3-10012612-83.html

Apple hits 3 million … Read more

The 2008 Summer Olympics is the most online ever, which is no surprise. More of the world has broadband access than four years ago. But in the United States, at least, the old advertising-supported television model for distributing sports coverage is hanging on tight.

That isn't to say the Web is losing. On NBCOlympics.com, you can quickly jump to delayed coverage of the major events, as well as live coverage of less popular sports or qualifying rounds. What you cannot do is duplicate the live-television experience online for major events like swimming.

This is because NBC affiliate stations … Read more

I am sure that you were fearing censorship at these Beijing Olympics.

No, not censorship by the Chinese.

Censorship by those folks at NBC who would prefer you to watch what they want you to watch and, most specifically, when they want you to watch it.

Well, here I am live on a Friday night, freely watching NBCOlympics.com, and witnessing the quite glorious sight of a Chinese cyclist trying to mend his bike.

It looks to me as if his back wheel has suffered a case of the bends.

Looking beneath the screen, I see that his name is … Read more

On this week's EIC Squared podcast, ZDNet's Larry Dignan and I talk about the big story of this month--the Olympics. Microsoft and NBC are hoping that their servers and software can handle the load as the Silverlight code (Microsoft's competitor to Adobe's Flash) takes its maiden voyage at NBCOlympics.com. In addition, the Department of Homeland Security is advising that people traveling to the Olympics leave their phones, laptops, and other digital equipment at home. "Somebody with a wireless device in China should expect it to be compromised," said Joel Brenner, the U.S. … Read more

Right now I think the No. 1 thing worth watching on Hulu is the stellar Season 2 premiere of AMC's Mad Men--regrettably, the NBC-News Corp. joint venture hasn't been able to secure the rights to any other episodes of the ad-industry drama.

But there's more that's new on Hulu, the company said in an e-mail statement Tuesday. It's revamping its high-definition offerings in a new release of its "HD Gallery" section, with episodes of current NBC shows like 24, 30 Rock, Heroes, and The Office. As part of a special promotion, they're … Read more

Google's DoubleClick technology now can be used to deliver video advertising shown with Microsoft's Silverlight technology, and it will be used for that purpose with the Olympics video that NBC Universal plans to show online using a player based on Silverlight 2.

Google announced the Silverlight ad capability, called DoubleClick In-Stream, on Tuesday. It already could be used to deliver video ads using Flash, RealMedia, and Windows Media technology. In-Stream also can show static ads within video, which Microsoft and NBC concluded was the best approach for live video.

NBC Universal, already a DoubleClick customer, was bullish about … Read more

Updated at 1:30 p.m. PDT with comments from YouTube and the hours of online live content offered by NBC.

Citizens of Ethiopia and Thailand (we originally said Taiwan here, which is not included) are among the international Web users who will be able to view online content from the Beijing Olympics via YouTube, according to an announcement made by the International Olympic Committee Monday.

While NBC holds the Olympics digital video-on-demand rights in the U.S., rights have not been sold on an exclusive basis in more than 70 countries. In those countries, people can access the specialized … Read more