Novell has been positioning itself as the Avis of Linux, a distant but gaining Red Hat competitor that "tries harder." Like Oracle, Novell argues that it can give customers Red Hat value at a lower price.There's just one problem with this marketing spin: the "low-cost alternative" to Red Hat isn't Novell. It's CentOS. And CentOS is free as in $0.00.
First, apologies for the song that will be stuck in your head for at least a week. Blame the chat room. In the news today, the T-Mobile Sidekick outage, the ongoing Facebook outage, the IBM outage that briefly crippled Air New Zealand, and the unbelievable failure that is the PSP Go launch. It's a fun show.Subscribe with iTunes (audio) Subscribe with iTunes (video) Subscribe with RSS (audio) Subscribe with RSS (video) EPISODE 1082
T-Mobile: We probably lost all your Sidekick data http://www.engadget.com/2009/10/10/t-mobile-we-probably-lost-all-your-sidekick-data/ http://news.cnet.com/8301-17938_105-10372521-1.html http://news.cnet.com/8301-13860_3-10372525-56.htm … Read more
For Intel, the driving force behind its Moblin software efforts is its main role in life: a chipmaker.
At the Intel Developer Forum in San Francisco last month, the company showed off the latest version of its Linux-based Moblin operating system, designed for smartphones, Netbooks, and Nettops. In most if not all of those cases, the idea is that the device is built around Intel's Atom processor.
Moblin has been slowly catching on in the Netbook arena. Dell, for instance, recently began selling its $299 Mini 10v Notebook with an option for Ubuntu Moblin Remix, and PC makers such … Read more
In the battle for supremacy among the software industry's Big Four, Cisco may be placing the biggest bets and angling for the biggest returns. Some still think of Cisco as a networking hardware vendor, but hardware is simply Cisco's beachhead into others' turf, similar to how Microsoft (desktop), Oracle (database), and IBM (everything) are using core strengths to move into adjacent markets.
If anyone needed further confirmation of Cisco's software aspirations, its forays into Linux offer a strong hint.
Open source is used to playing underdog to incumbent proprietary vendors. What will happen when open source dominates, rather than commoditizes, markets?
I ask because several open-source projects are not far from owning dominant market share in their respective markets. Mozilla's Asa Dotzler reports that Firefox is "on track to easily reach 25 percent of global usage by the end of the year." That may not sound like much, but given that Microsoft has been losing five percentage points of browser market share each year while Firefox gains five percentage points, and it's not hard to … Read more
Microsoft's launch party videos have proven to be entertaining to viewers even if not for the reasons for the marketing department had hoped for. There were a great many comments on my post that provided context to their release, but generally speaking most industry-watchers have been confused as to the goals behind the program, questioning the target audience not just for the videos, but for the launch parties as well.
I reached out to Microsoft for comment but they withheld at this time as the videos are apparently just one step in a much larger integrated marketing campaign.
I personally found the most recent video weird, but after thinking through things a bit I think this is a case of a good idea hampered by poor execution. The videos are well-done and professional and try to connect with consumers in a humanistic tone. The fact that it feels like you stumbled into a shiny-happy Windows world filled with sit-com throwaways is the problem. Even if this is a training video to show others how to throw a launch party, it's hard to connect with the vapid characterizations of party guests.
This is the crux of Microsoft's marketing problems. It's not that they aren't good at technical marketing issues, it's that the brand itself is so voluminous, it's very hard for people to connect to specific products like Windows. And the efforts to persuade consumers isolate the tech media and confuse IT shops. … Read more
Could Intel's new Moblin 2.1 OS make a dent against Windows in the mobile and desktop markets?
At this week's Intel Developer Forum in San Francisco, the chipmaker debuted a beta version of its Moblin 2.1 open-source operating system targeted to run on a variety of devices, including smartphones, Netbooks, nettops, Mobile Internet Devices (MIDs), and in-car systems.
Moblin 2.1 will compete with other open-source operating systems like Google's Android and bump up against Microsoft in the burgeoning nettop arena.
Originally developed for Netbooks, Moblin 2.1 (short for mobile Linux) will come in three flavors--one for handhelds, another for Netbooks, and a third for nettops.
In the market for handheld gadgets such as smartphones and MIDs, Moblin 2.1 will run on Atom chip-based devices. The beta demoed by Intel at IDF showed off capabilities for touch-screen and gesture input. The new interface will also let users switch among different open applications and will provide shortcuts to social-networking apps.
The Moblin 2.1 Web browser will also support Flash and Microsoft's Silverlight 3 technology to run interactive Web-based apps.… Read more
Arguably Microsoft's biggest threat is its irrelevance to Web developers. Though the company dominates personal computing and is a major force in enterprise computing, it remains a distant also-ran to LAMP (Linux, Apache, MySQL, PHP/Python/Perl) development for the growing Web ecosystem. On Thursday Microsoft announced its WebsiteSpark program to build inroads with the Web crowd, but the program is unlikely to make a serious dent on LAMP's dominance.
The reason? There are some big strings attached.
At the recent Red Hat Summit, company CEO Jim Whitehurst quipped that "flat is the new up," but he clearly wasn't referring to Red Hat. On Wednesday Red Hat announced another strong quarter, with revenue of $183.6 million for the company's second fiscal quarter of 2010.
That's a rise of 12 percent compared with the same period last year. Despite the company's against-the-grain performance in a weak market, however, it may need to invest more in its middleware business to ensure future growth.
But first, the good news. Of Red Hat's total … Read more
IBM has unveiled a new Netbook software package designed to help businesses in Africa.
Partnering with Ubuntu Linux sponsor Canonical, IBM announced on Wednesday that its new software package will use a Linux-based operating system and cloud computing, offering users in Africa an alternative to conventional and costly PCs and applications.
With traditional computers often too pricey, many businesses in Africa have opted instead to equip their employees with low-cost Netbooks. The IBM Client for Smart Work takes advantage of that trend by providing a collection of open-source software specifically for Netbooks and other thin clients, said IBM.
Running on … Read more