hulu

More people viewed video ads at Hulu than at any other Web site last month, according to stats released yesterday by ComScore.

Out of the 4.3 billion video ads that U.S. Internet users watched in March, 1.2 billion of those were at Hulu, making it the top site for video ad impressions for the month. Video network Tremor Media was next on the list with 804.3 million ad views, followed by video marketplace Adap.tv with 553 million video ad impressions, and BrightRoll Video Network with 398 million.

Internet users spent a total of 1.9 … Read more

Hulu is forecasting sales of close to half a billion dollars and more than a million Hulu Plus subscribers this year.

In a blog posted yesterday, CEO Jason Kilar marked the end of the first quarter with some notable figures and projections about the company's recent past and upcoming future.

The forecast of almost $500 million in sales for the year follows the first quarter in which revenue shot up around 90 percent compared with last year's initial quarter, according to Kilar. For 2010 as a whole, Hulu took in sales of $263 million.

Touting the expected rise … Read more

Once again, Google sites, primarily YouTube, easily bested all other online video services in February, research firm ComScore revealed today in its Video Metrix study.

Over 169 million people watched online video in the U.S. last month, tallying over 5 billion viewing sessions. A total of 82.5 percent of the entire American Internet audience watched at least one video on the Web last month.

Not surprisingly, the vast majority of those people--over 141 million--watched video content on Google sites for a total of 1.8 billion viewing sessions. Microsoft's video services came in second behind Google with … Read more

As it struggles to find a recipe that will let it compete more strongly with Netflix, Hulu is planning to streamline decision-making at the company by reducing the size of its board, a new report says.

Under the plan, the current 12-member board would be reduced by an unspecified number of seats, The Wall Street Journal reported, adding that Walt Disney CEO Bob Iger and News Corp. COO Chase Carey might be among those forfeiting their board status.

Disney (owner of ABC) and News Corp. (owner of Fox) are co-owners of TV- and movie-streaming site Hulu, along with NBC Universal, … Read more

For years, Amazon appeared to be a big pushover when it came to delivering Web entertainment.

During the early part of the Internet Age, Amazon shipped CDs and DVDs to customers who ordered them via the Web and CEO Jeff Bezos' company became synonymous with Web music and movies. Then Apple's iTunes, and Netflix, laid waste to physical discs by delivering digital downloads and streaming video, and Amazon quietly drifted to the back of the pack.

But today Amazon flexed some muscle of its own by announcing it would stream movies for free to people who subscribe to the … Read more

When it comes to online video, it's hard to find someone who hasn't watched at least one clip in the past month.

A whopping 83.5 percent of all U.S. Internet users watched a Web video in January, totaling over 171 million individuals, market researcher ComScore revealed yesterday in its online video rankings. The average online video lasted about five minutes, and those who watched ad-supported content were forced to sit through an average of 24 seconds worth of commercials.

As one might expect, Google easily led the way in total viewership last month, serving video to … Read more

Netflix may have thought about it, but the company won't be bringing ads to its streaming service.

Speaking to Fast Company in an interview posted today, Netflix Vice President of Corporate Communications Steve Swasey said the topic of bringing advertising to the company's streaming service has been brought to the table from time to time over at Netflix headquarters in Los Gatos, Calif., but the arguments in favor of ads haven't been all that compelling.

"Every time, we shoot it down," Swasey said.

Netflix's streaming service has relied on a subscription model since its … Read more

Toast.

That's what Jason Kilar's career at Hulu is supposed to be soon if all the media speculation is correct.

Hulu is controlled by broadcast networks, NBC, ABC, and Fox, but that didn't stop Kilar, Hulu's CEO, from writing in a blog post Wednesday that TV is cluttered with too many ads and he predicted that prices and profit margins for the TV sector would decline. He even lamented the tendency of "incumbents" (read: TV execs) to fight change. Much of his post was about what Hulu needed to offer consumers if it is … Read more

The reviews are in, and they're just what we expected: the iPhone 4 on Verizon is really good at making phone calls. But that might not be reason enough to leave AT&T: find out why. Plus, UBB is going down in Canada (we hope), UFOs are real (for as long as the Internet will let us believe it), and we finally get around to your thoughts and comments in the Meatback loop. It's everything we hoped it would be. Oh, and I bought a MacBook Air, no big deal. What? What's the big deal? --Molly