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Twittering the Super Bowl ads

If you're the kind of person who likes to watch football games with a laptop sitting beside the chicken wings and popcorn, then you may want to add Twitter to the party mix for today's Super Bowl.

But will you be watching the game, or the commercials? For some of the Twitter crowd -- as is true for many others watching the game between the Arizona Cardinals and the Pittsburgh Steelers -- the big deal will be the ads.

Hence, the 2009 Twitter Bowl, the second annual microblogged "conversation about Super Bowl ads," where participants will … Read more

Microsoft Surface to play defense at Super Bowl

<a href="http://video.msn.com/?mkt=en-US&playlist=videoByUuids:uuids:286ccd43-a8c8-4fd8-be1f-f942d4da016f&showPlaylist=true&from=msnvideo" target="_new" title="Super Bowl: Microsoft Surface helps police monitor security">Video: Super Bowl: Microsoft Surface helps police monitor security</a>

Tampa authorities will utilize Microsoft's Surface touch-screen device, along with other technologies, as part of Super Bowl Sunday security, according to Ars Technica.

For well over a year now, more than 60 federal, state, regional, local, and municipal authorities have been working with the E-Sponder technology partnership to plan … Read more

How to pass the time until the Super Bowl kickoff

The Super Bowl is Sunday, and undoubtedly many of you are gearing up for a big weekend filled with fun, excitement, and a Cardinals victory (yeah, I said it). Some of you might have a checklist filled with snacks and drinks you want to pick up before Sunday, but I'm here to tell you that that's not all you should have on that list. Snacks are great and drinks are better, but once your fridge is stocked, you'll want something to help you pass the time.

Be nice with Give Real Want to be the nice person … Read more

Robot vacuum is overlord of crumbs

This weekend, crunchy snacks are going to be consumed across the country in staggering amounts. All the Super Bowl parties filled with delicious treats can only mean one thing: somebody has to clean it all up. Well, now, maybe not a somebody, but rather, a something.

Powered by two AA batteries, the Mini Robo Vacuum skirts across your kitchen table (or Super Bowl spread) picking up crumbs or other small bits of unwanted trash. All you have to do is push the button on top of its little robot head and off it goes.

The small robot vacuum cleaner measures … Read more

The tech that makes the Super Bowl super

Correction: This post initially misstated the company providing the tracking technology being used to provide security and safety for NFL personnel. The company is US Fleet Tracking.

At its core, football represents the polar opposite of technology: A bunch of large men run around a field, battling for position and the control of a small pigskin ball.

Of course, the production of an actual NFL game requires lots of technology--from the headsets coaches use to communicate, to the computers used to calculate statistics to the HD cameras that record the contest for the viewing audience.

When it comes to the … Read more

Super Bowl dilemma: Are the ads worth the price?

Three million dollars to make a 30-second pitch? You might as well sail a Hail Mary pass into the end zone and hope for the best.

But even though Super Bowl 43 takes place against a backdrop darkened by an economic recession and rising unemployment, executives involved with current and previous Super Bowl advertising spots remained convinced that Sunday's game offers a potential payoff that outweighs any attendant risks.

"We wouldn't be doing it if we didn't think it would work," said Warren Adelman, the president and Chief Operating Officer of Internet registrar GoDaddy.com. … Read more

Tech ads on the sidelines at this year's Super Bowl

In the business world, that amorphous concept called "consumer confidence" is measured in dozens of metrics, algorithms, and white papers. In the real world, there are Super Bowl ads. So, unsurprisingly, if you look at the lineup of Super Bowl ads from tech companies this year, the outlook isn't sunny.

Virtually all the electronic and digital brands running ads at this year's game between the Arizona Cardinals and Pittsburgh Steelers have advertised at the Super Bowl in past years: domain giant GoDaddy, job search sites Monster.com and CareerBuilder, brokerage house E-Trade, and online auto marketplace … Read more

Clear viewing for the fan favorite seven-layer dip

Each season, 32 football teams battle it out in hopes of reaching the Super Bowl. This year the Arizona Cardinals (do they have cardinals in Arizona?) are one of the teams in the big game. Besides the teams battling it out on the field, there is a second, more delicious battle, vying for your attention on game day: the food spread. When I think of the Southwest, I think of spicy food, and considering that Arizona is home to a good deal of Mexican-inspired food, it only makes sense to include it in your game day festivities. When it comes … Read more

Rack up some chicken wings for the big game

Super Bowl week continues, and whether or not you watch the game for the commercials or the actual game, most likely you will tune in. Even more likely is that you will find yourself in a room full of different snacks and treats of varying degrees of healthiness. My advice is to steer clear of the chopped celery, carrots and cauliflower (those will just get smothered in a dressing anyways) and go for the good stuff. Chances are pretty good that somewhere on the spread is a pile of chicken wings.

The perennial football favorite, chicken wings are personal, portable, … Read more