Hashtags on TV: The right way... and the wrong way
With big brands, entertainment companies and everyone else frantically trying to figure what really works on Twitter, we're in a stage of hashtag experimentation right now.
I wrote recently about Sports Illustrated putting #SILinsanity on its cover story about NBA shooting star Jeremy Lin. A student of mine said that someone complained that using hashtags on the cover meant the magazine was "taking advantage" of a public phenomenon. In today's world, that's like complaining that the New York Times is "taking advantage" of the 2012 elections by covering the heck out of them.… Read more