(Credit: Somebody Else's Phone)
If you found somebody else's phone, would you look through it? That's a rhetorical question. Of course! Your phone is your life, at least if you're under 25, and there's nothing more interesting than the "lives of others."
The advertising firm Wieden + Kennedy London translated the idea of "cellular oversharing" into a much gushed-about ad campaign for Nokia. "Somebody Else's Phone" depicts the lives of three twentysomethings through their text messages, multimedia messaging service, and pictures, and it essentially creates a new story format: … Read more