Handvertising: Marketing (re)discovers the human body
Advertising space is scarce. No wonder advertisers are innovative when it comes to taking advantage of underutilized real estate--such as the human skin.
Handvertising USA is an Orange County-based company that connects advertisers with customers willing to display ads on their hands.
"Almost everyone has been to a county fair, swap meet, bar or club and had had their hand stamped for proof of entry. We have found a better use for this space that could make everyone happy," says CEO Mike Brown. "We find venues also use the stamps to increase business. For example, venues are … Read more