Performance-monitoring firm Pingdom thinks we should look at social networks differently.
The popularity of a social site such as MySpace or Twitter is frequently measured in unique users, page views, or user registrations. But a recent ministudy by Pingdom chose instead to look at how much of a proportional lock a given social network has on the countries' Web users. The tool of choice was Google Insights for Search, which was formally launched earlier this week.
Facebook, for example, started in the United States and still has more members there than in any other country. But there's more proportional &… Read more