Digital-magazine publisher Zinio just released an eponymous app for the iPhone and iPod Touch (iTunes link), meaning you can now read electronic editions of Automobile, PC Magazine, Popular Science, and other pubs on the go.
Very interesting timing, no? It can't be a coincidence that the app arrives mere weeks before the iTablet, iSlate, iPad, or whatever Apple calls the product it's announcing later this month.
After all, many magazine publishers are looking to tablets as their savior, a way to keep their voice and content alive while eliminating the traditional costs of publishing. Look no further than this Sports Illustrated proof-of-concept video that made the rounds last month.
Zinio, for its part, has been around for years, but until now your only decent option for reading its e-content was a PC screen--not a comfortable or convenient experience. Indeed, I let my PC Magazine subscription lapse (the magazine went all-digital last year) simply because I didn't like reading it on my monitor.
But on my iPhone? That's where I do most of my leisure reading these days anyway. (Kindle app, I love you. You too, Regator.)
The Zinio app does exactly what a magazine reader should: reproduces each page of the print edition (which you can zoom and scroll through, much like you would a PDF), but also provides an iPhone-friendly reading mode that reflows the text to fit the confines of the screen.… Read more