Apple's purchase of streaming music service Lala reportedly represents a shift in the company's iTunes strategy. The aim: Make iTunes more Web friendly.
The Wall Street Journal reports that Apple is looking to give consumers more ways to access and manage iTunes without a download of the software.
The larger questions: Does Apple need to rethink the iTunes model? Is Apple missing a shift to Web listening habits? Can iTunes, the largest music service around, be getting tired?
Those questions can be answered with one word: Yes.