Red Hat marketing guru Chris Grams posits a simple but powerful key to Red Hat's strategy: default to open. It's not new to Red Hat--Tim O'Reilly's analogue is the "architecture of participation"--but it has apparently influenced everything from product design to office layouts at Red Hat.
In a nutshell, it means:
...[R]ather than starting from a point where you choose what to share, you start from a point where you chose what not to share.
You begin sharing by default.
It's a good principle for any company, open or not. It'… Read more