Olympus is rolling out its new PEN E-PM1 camera by asking random consumers to demonstrate how easy the latest PEN Ready camera is to use.
The PEN Ready Project looks to give more than 1,000 free PEN Ready E-PM1 cams to random people around North America. Those fortunate folks in New York City, Los Angeles, San Francisco, Toronto, Miami, and Lehigh Valley, Penn., (Olympus' hometown) can go anywhere they like and take any pictures or HD videos they like (Olympus is asking them to shoot at least 20 still images or vids; those who do will be entered in a sweepstakes).
Olympus is collecting those works of would-be art for showcasing on a new custom-designed Tumblr blog. The company's hope is that people around the world will visit the PEN Ready site to see what the E-PM1 can do, thus wanting one for themselves. … Read more