In Hollywood, everyone knows that movies are king. Television makes money, and video games are a fantastic way to extend a franchise, but movies get the prestige. Vanity Fair doesn't have an annual Emmys party.
That's been the way it is for years, but the fault lines under the entertainment industry are shifting rapidly in favor of a more cohesive and multimedia approach to storytelling, and those who refuse to adapt may well be victims of a major shake-up in the way things work.
The protagonist in this story? A relatively new and increasingly popular concept called transmedia … Read more