I was recently shopping for a new bike helmet and I was struck by a realization: Is there another category with lower differentiation amongst the different brands?
Above is a representative sampling of helmets from four different manufacturers: Bell, Giro, Louis Garneau, and Specialized. I've removed the logos. Can you tell one brand from another? I certainly can't. (Answer at the end of the post)
The bike helmet category, so far as I can see, is primarily style driven, as all the helmets have to meet minimum safety standards determined by a couple of third party organizations. The … Read more