So you work in the marketing department at Motorola. You've just been bought by Google.
What do you do to ingratiate yourself? Why, you tell people that Apple is monstrously sucky.
But this is Google we're talking about. The Google that likes data, even when it comes to suckiness. So you create videos that show-- with quite startling factitude-- that Apple's new sexy siren Siri is the slowest-witted assistant since Baldrick.