BMW is taking a page out of Apple's book with a Genius-like program, according to a report.
The car maker told Advertising Age in a story published today that it's planning to launch its BMW Genius Everywhere program nationwide next year that will aim at educating customers without actually trying to sell them vehicles. The "geniuses" will be young -- possibly college students -- who will be armed with iPads. They'll be able to answer questions about vehicles on the showroom floor.
According to BMW, which was inspired by Apple's Genius services, the program … Read more