ie8 fix

Business

The marketing of a president

“Motivating the committed outperforms persuading the uncommitted” (Seth Godin)

Now that we have a President-elect Obama, it’s time to reflect on how this was possible. The Web is full of thoughtful analyses that examine Obama’s victory as one made possible through state-of-the-art marketing--from Tomi T. Ahonen’s “For a We species, a We president: Yes we can,” to John Quech’s “How Better Marketing Elected Barack Obama” in Harvard Business Online, to Seth Godin’s "Marketing Lessons from the US Election," to The New York Times and, of course, the all-inclusive, behind-the-scenes "How He Did It"Read more

Somebody Else's Phone: Would you look through it?

(Credit: Somebody Else's Phone)

If you found somebody else's phone, would you look through it? That's a rhetorical question. Of course! Your phone is your life, at least if you're under 25, and there's nothing more interesting than the "lives of others."

The advertising firm Wieden + Kennedy London translated the idea of "cellular oversharing" into a much gushed-about ad campaign for Nokia. "Somebody Else's Phone" depicts the lives of three twentysomethings through their text messages, multimedia messaging service, and pictures, and it essentially creates a new story format: … Read more

"Design Thinking" and marketing

I was interviewed by BrandWeek the other day for a story on the recent hype around “Design Thinking” in marketing. They were looking for a skeptic and found me. First of all, it is worth noting that the term “design thinking” is of course a clever marketing buzzword. It’s ironic that marketers themselves embrace it as the next big thing as it doesn’t create a new marketing paradigm so much as it proves that marketers are prone to being persuaded by their very own tricks. “Design Thinking” has become a brand, and brands are all the more powerful … Read more

Innovation and the media

In the past two weeks, there’s been at least a dozen stories in the mainstream and not-so-mainstream media about the importance of innovation in a recession. For businesses, refocusing on R&D and innovation really is a good strategy in down times. There’s plenty of historic evidence to back the claim up (the invention of farming technologies and civil engineering breakthroughs in the Great Depression, alternative energy investments in the early 1970s, and a sharpening of Internet business models after the dot com bust in the late 90s). What’s also true is that writing about innovating … Read more

Live from the White House: Governance 2.0

On the occasion of Barack Obama’s nationwide TV prime time infomercials last night, Fast Company’s Ellen McGirt reviewed the campaign’s media strategy and in particular its innovative use of amateur (or “professional” amateur a.k.a. "promateur") video. While the Obama camp has heaped millions of dollars on traditional TV broadcasters, setting a new record for ad spending ($250 million), McGirt believes that the true winners in this campaign are amateurs and democracy

To get an insider’s perspective, McGirt interviewed Obama’s director of field video, Arun Chaudhary, at an event in July in New York. … Read more

(Credit: Plan Spark)

Now that the exhaustively inspirational Pop!Tech 2008  is over, it’s worthwhile taking a look at what’s next, in other words, at the conference's theme for 2009. The organizers’ choice is pretty telling and may be indicative of a larger shift among not only the elite thinkers gathering at Pop!Tech, but also broader public opinion. Succeeding this year’s theme “Scarcity and Abundance” will be “America Reimagined,” a “top-to-bottom look at America’s opportunities, its challenges, and its future” that promises to explore what it means to be a “superpower in the … Read more

Pop!Tech 2008: "Scarcity and Abundance"

I will be attending the Pop!Tech conference in Camden, Maine this week. For the twelfth year, Pop!Tech will convene a network of 600 remarkable thinkers, doers, leaders, and global change agents in science, technology, social innovation, business, environmentalism, globalization, media, education, and many other fields for a four-day exploration of ideas shaping the future.

This year, the organizers will pay particular attention to the 21st century dynamics between systems based on scarcity and those based on abundance, in areas ranging from digital social networks to biology to peacemaking. Among the speakers are Chris Anderson (Wired, "The Long … Read more

For China, the financial crisis is an opportunity

I asked my colleagues in frog design's Shanghai studio about their perspective on the current economic downturn, and here's what they wrote back:

"The US may be the initiator of this round of global economic recession but it may not be the final payer. China's economy is about to suffer as well - and in more ways than one.

And yet, the people who have been around the longest know not to pay too much attention to one-direction comments. They know that the sufferers will always shout much louder than the beneficiaries. They also know that … Read more

Innovation gap? Blitz survey among professional innovators

Despite an over-abundance of media coverage about the importance of innovation in recent years, it seems the business media may not have gotten its point across. Instead of hailing innovation as The Next Big Thing, journalists and book authors now wonder if there's an Innovation Gap in U.S. business. The September 22nd issue of BusinessWeek, "Keeping America Competitive," is coupled with online articles like "Firing Up America's Idea Economy" and "Can America Invent Its Way Back?." Judy Estrin also examines flagging innovation culture in her new book, "Closing the Innovation Gap."Read more

No "Innovation Gap"? WEF ranks U.S. top in Global Competitiveness Report

The United States tops the overall ranking in the World Economic Forum's "Global Competitiveness Report 2008-2009". Switzerland is in second position followed by Denmark, Sweden, and Singapore. European economies continue to prevail in the top 10 with Finland, Germany and the Netherlands following suit. The United Kingdom, while remaining very competitive, has dropped by three places and out of the top 10, mainly attributable to a weakening of its financial markets.

The rankings were calculated from both publicly available data and the Executive Opinion Survey, a comprehensive annual survey conducted by the World Economic Forum together with … Read more