Imagine digital music without Apple as the marquee act.
That's what the music labels want. For years, they have wished for a legitimate challenger to wrest away some of the bargaining power Apple has wielded as the No. 1 online music seller. So, here we go again: it's another iTunes killer.
On Thursday, MySpace executives unwrapped MySpace Music. Backed by the four largest record companies and MySpace parent company News Corp., the music service will offer much of what iTunes does and more, according to MySpace's managers. But haven't we heard this before?