According to Forrester, Apple has finally reached the single milestone that could change the dynamic of the computing business for good: its U.S. laptop market share has reached 10.6 percent during the second quarter of 2008. Just one year ago, it captured just 6.6 percent of the same market.
Globally, Apple's market share is reportedly hovering at just about 3.3 percent--a far cry from its success in the United States--according to one report, but Net Applications places it closer to 5.5 percent. Which estimate is correct? You decide.
Either way, it illustrates an important point: Apple is successful, and its popularity is growing each day. Years ago, no one thought that Apple would survive another year, let alone capture 10 percent of any market. But today, it's sitting atop the technology industry, and companies in every major market are looking up.
But how did this happen? Is Apple's success in the computing market a by-product of Steve Jobs' insight and uncanny knowledge of what people want? Or is it pure luck, thanks to questionable moves by competitors and being in the right place at the right time?
Apple zealots would undoubtedly contend that Apple's success has nothing to do with luck, while Microsoft fanboys would argue against that point. In reality, Apple's success in the computing market is the by-product of both skillful positioning and a healthy dose of luck.
Here's why:… Read more