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Star Trek creator's Mac being auctioned

Updated 2.14pm PST with a correction from Profiles in History

There could be some high-pitched squealing and ethereally egregious excitement afoot when serial number F4200NUM0001 goes up for auction on October 8 and 9.

For this serial number represents the bidding war that is sure to ensue when a certain Apple Macintosh Plus is offered to the public's paddles.

This is no ordinary Macintosh. This was thought to be the first Macintosh Plus ever made. (See correction below) And its owner was Gene Roddenberry. Yes, he whose fingers went where no man had ever gone before.

According to Reuters, … Read more

When a computer decides you must choke to death

Perhaps you are skeptical about the notion that computers will, one day, actually control us.

Perhaps you might imagine yourself to be a little dependent on your digital friend but not to the degree that it tells you what to do.

Perhaps, however, you have never stayed at the Hotel Monte Mulini on Croatia's Adriatic Coast. Please allow me to explain.

I am currently in Rovinj, Croatia, home of the Weekend Media Festival. The festival has speakers from companies such as Google, MTV, and Nokia and, well, there was this one speech Saturday titled, "Why advertise when you … Read more

Facebook break leads to burglary suspect

Facebook may have 300 million members, but a news story this week makes one particular member stand out from the crowd.

Jonathan G. Parker, 19, of Fort Loudoun, Pa., is alleged to have burgled a house of two diamond rings. However, according to the Journal of West Virginia, Parker is alleged to have done something of a highly modern nature during this burglary.

For the victim, examining her computer after the burglary, noticed that her computer was logged into someone else's Facebook account. This might seem strange in itself. However, the person who logged on (perhaps to update his … Read more

Another sheriff goes after Craigslist

Grady Judd, the sheriff for Polk County in Florida, has followed in the anti-Craigslist footsteps of Cook County, Illinois, counterpart, Tom Dart.

In a sweep imaginatively titled "Operation Hot Date," the sheriff's forces arrested 28 women for allegedly advertising prostitution services on Craigslist.

The Smoking Gun quoted the sheriff as declaring that the site is still a "one-stop shop for all your prostitution needs."

I was not aware that there are other shops that require several stops to achieve similar ends, as it seems that local newspapers and other Web sites seem to offer ads … Read more

Google's crop circle doodle suggests finality

It has been said, not least by senior people at Google, that the company dreams of the day when we have Google search implanted in our brains.

Some, mainly human beings, chuckled at the prospect. Perhaps they should stop chuckling.

It must be very difficult to stay interested when you're running the world's largest small ad company, so the appearance of a couple of alien-related doodles suggest that Google's management has finally spaced out.

The latest doodle, which appeared Tuesday, reveals a similar spacecraft to the one that supposedly commemorated the Japanese video game Zero Wing. However, … Read more

Steve Jobs' return and the Journal's ad placement

Sometimes ads run where they shouldn't even loiter.

I once was involved in a TV spot that was clearly meant for later viewing (it featured a CEO in a restroom, reading a newspaper) that suddenly aired at 6 p.m. to howls of uproar. We were mortally upset, of course. The media buyer was showered with, um, beer.

Which is why I wonder just what the creators of an ad for Grandin Road, a purveyor of furniture and other domestic items, must have wondered when their ad for happy Halloweeny items became entangled with a Wall Street Journal article … Read more

The new Windows 7 ad is, um, happy

Windows 7 will be breaking down the doors on October 22.

So the advertising has to start round about September 10, right? And, indeed, here it is, making its debut Thursday in the prime-time premiere to which America is no doubt glued, the CW's "Vampire Diaries."

The ad is as safe as certain critics suggested Vista wasn't. There's a girl. And it's not Lauren, the one who isn't cool enough to buy a Mac. No, it's Kylie, the rather younger girl who is frightfully adept at all things digital.

You remember Kylie. … Read more

Microsoft: We haven't bought 'pornography'

Microsoft has responded swiftly to suggestions that its Bing search engine seems to throw up ads alongside the keyword "pornography".

In a post Thursday, I outlined some of the suspicions that surrounded the appearance of ads for Bing next to searches for fleshy entertainment.

A Microsoft representative declared in an e-mail: "Microsoft has not purchased the keyword 'pornography,' and this term has never been in our AdWords account."

This will serve as a considerable relief to many upstanding citizens.

The company representative continued: "It is our policy on the Bing marketing team that we do … Read more

Top boxer threatens Facebook over hate groups

Boxing's popularity seems to have been overtaken by such pleasures as mixed martial arts and American Idol over the last few years. This doesn't seem to have discouraged Facebook users from forming groups around their love of expressing hate for certain boxers.

According to the Telegraph, WBA World light-welterweight champion Amir Khan, a Briton of Pakistani heritage, has decided to threaten the social-networking company with legal action over some of these Facebook groups.

Together with his manager, Frank Warren, Khan has employed legal counsel after so far failing to persuade Facebook to take down so-called hate groups aimed … Read more

Is Microsoft's Bing cementing its porn credentials?

I tend to believe that life's pleasures should be experienced with real human beings, relatively sober, and free of excessive chemical content.

However, I understand there are those who make use of search engines to fuel their various needs, including those of pornographic succour.

Which brings me to Bing.

There seems to be some agreement among the cognoscenti that Microsoft's fine search engine offers optimal results for those who are seeking the filmic freshness of the flesh. Blocking such freshness can also be a difficult maneuver.

You see, Bing has excellent video search properties. And you might be … Read more