Shut your eyes for a moment and imagine that Apple has just appointed a new creative director: Kanye West.
How did that feel? It's an important experiment because, just last night, Kanye took to Twitter to announce that he is the successor to Steve Jobs.
No, not at Apple. Instead, he tweeted that he is creating a company called Donda (his late mother's name) that "will pick up where Steve Jobs left off."
His precise tweet--one of many--read: "We can collectively effect the world trough (sic) design. We need to pick up where steve jobs … Read more