In the Apple TV spots, actor Justin Long plays a comfortable and lucrative role. He is cool, slightly superior, but ultimately just clever enough.
In the new movie Zack and Miri Make a Porno, Long plays a role many actors might have turned down. Moreover, many clients, on hearing the character their main spokesperson had chosen to play, would have attempted to prevent him from appearing in the movie at all. They might even have threatened to cancel his contract.
After all, here we have the most recognizable film personification of one of the world's most recognizable brands, Apple. … Read more