transformers

The Transformers are hitting the big screen this July 4, and that means a whole lot of merchandising going on. Among the hordes of Transformers toys are Hasbro's Real Gear Transformers, a series of toy electronics that turn into robots. Remember Soundwave, the Transformer that became a tape deck? This is the next generation. Click for a slide show of all six Real Gear Transformers, plus the real-life gadgets we think they most resemble.

We've all seen TVs that can pop up from a cabinet or the foot of a bed--even from under the bed, actually--but how many of them include a bar?

The "Pop-Up TV-Liquor Cabinet" goes from an innocuous-looking cylinder to a mini-sports bar in seconds, kind of like a Transformer for booze hounds. It even beats the combo fridge-bar, at least in terms of proximity from the tube. BornRich says there's also a hand-carved cabinet from the Yucatan for those with a more traditional decor to consider, but it doesn't appear to include a TV … Read more

If you've looked at a television, a movie screen, or a billboard at any time in the last year, you're probably already aware that Transformers is coming. And if you've done any of those things in the last 20 years, you probably already know the story: transforming robots from another planet fight other transforming robots while Earth hangs in the balance.

Let's see...robots, cartoons, new movie coming out...yep, this means merchandising and lots of it. The Transformers movie is going to get toys, toys, and more toys. Transformers is getting everything from action figures … Read more

There's certainly no shortage of hype surrounding this summer's Transformers movie, but one of its stars has hinted that it may end up having an unlikely main attraction: an iPod-like character.

Citing an MTV News interview with actor Josh Duhamel, iLounge says an iPod-resembling bot could steal the show. "It's pretty cool. It's like this crazy little 12-inch iPod that turns into this little killing machine," he's quoted as saying.

It's apparently possible that he was talking about a villain that changes from a robot into a tape deck. If it's … Read more

So you think the likes of Spider-Man and Pirates of the Caribbean have saturated the market with merchandising? Wait till the Transformers juggernaut gets into full gear as the movie's July 4 opening nears.

We've already seen an "Optimus Prime" helmet, GM cars and, just yesterday, some Transformer Nikes. Now, Tokyomango says Takara Tomy is assaulting our auditory canals with the "Transformers Music Label Frenzy and Rumble" earphones. With a name like that, can there be any doubt that they're from Japan?

Nike seems to have joined GM on the Transformers bandwagon.

Manolo's Shoe Blog--yes, we even read shoe blogs here at Crave--noticed these Transformers that convert from a sneaker into a toy robot. The fake sneakers, which come as the characters Convoy or Megatron, are half-size replicas of actual Nike sneakers and even come in a shoebox. (Have fun explaining these to airport security.)

The sneakers, available this May for about $30 from Takara Tomy, are no doubt part of the marketing blitz for the July 4 release of the new Transformers action movie. A Japanese ad for Nike … Read more

LG isn't fooling anyone. In developing its first vacuum cleaner, the electronics maker predictably touted all kinds of techie features, such as "a RotaBlade that is in the rocket shaped drum, which is attached to an additional motor moving side-to-side compacting household dust into solid cubes," according to Pocket-lint.

But we know the real strategy: It wanted the "Compressor Vacuum Cleaner" to look like a Transformer. And it's done a splendid job, by the way--at first glance, we were sure it was a new version of "Optimus Prime" or some other mechanical … Read more

We don't care how much our kids love Transformers: There's no way we'll ever let them have one of these. They'd sneak around the house with it and scare us into the coronary ward.

Hasbro's "Optimus Prime Voice Changer Helmet," according to Pocket-lint, "converts the most gentle of voices into the powerful, fearless tones of Optimus himself." The $30 toy, which is scheduled to come out in June, also can be set for "battle phrases" and "conversion sounds" as it transforms from truck to robot and vice-versa. … Read more

For awhile it seemed that everyone and his dog were making iPod docks and speakers, and Crave was tempted to impose a moratorium on them as they were getting out of hand. Then along comes Takara Tomy with one we just can't resist.

The "Convoy iPod Docking Bay," which we spotted on Plastic Bamboo, is even fully licensed by Apple. It's not the cheapest at $145, but because it's a Transformer, you're really getting two toys for the price of one, right? Besides, unlike other robots, at least we know what this one's … Read more