Senate questions privacy impact of Web monitoring for ads
Monitoring customers' Web browsing to serve up targeted advertisements is coming under increased political scrutiny on privacy grounds, making the future of the controversial technique among Internet service providers less than certain.
A hearing convened by a U.S. Senate panel on Wednesday is the latest potential obstacle to widespread adoption of the practice, which relies on intercepting customers' Internet packets and building anonymized profiles that can be used for topic-based advertisements.
Sen. Byron Dorgan, D-N.D., suggested that the procedure amounts to "wiretapping" and promised a followup hearing in the near future to explore the subject further. &… Read more