Each month, I get a fun little e-mail from Nielsen/NetRatings, the online division of the big-name metrics firm, with some tracking numbers for unique visitors at social media sites--namely, social networks, blogs, and video-sharing sites. They're pretty anecdotal as far as traffic metrics go, but it's still fun to see who's losing and who's gaining--you know, like sports. And each month, I eagerly open the e-mail (no, really) to see if there are any juicy surprises in store. This month's version, which includes numbers for August (percentage growth from August 2006 to August 2007, … Read more
Short of keeping a pen, paper, and notebook in your glove compartment, there's not really an easy way to track your driving habits between gas fill-ups. Enter MyMileMarker, a simple and useful solution for figuring out how much driving is costing you in gas, and how many miles you're likely to put on your vehicle in the course of a year. Best of all, you can upload your data to the service for free on the Web, or using your mobile phone.
Setting up your vehicle with MyMileMarker is about as simple as it gets--just put in the … Read more
Clearly, social-networking metrics are the new black. It seems like just about everyone wants to know whether Facebook will pass MySpace--or whether there are any trendy, fast-moving start-ups that you ought to be monitoring so that you can start up a profile and amass a healthy friends list before it gets too trendy.
Last month, ComScore released numbers pertaining to social networking's worldwide growth. Now, Nielsen/NetRatings' PR team has released its latest set of figures that track how quickly the top social-networking sites are growing. The results are divided into three different categories of social media: social … Read more
New research from the mobile-focused statistics firm M:Metrics has focused on exactly how many mobile-phone customers are using their handsets to access social networks and blogs, and the results aren't particularly surprising: not a whole lot of people are.
In the month of June, a total of only 12.3 million mobile consumers in the United States and Western Europe (France, Germany, Italy, Spain, and the United Kingdom) accessed a social-networking site or blog on their phones at least once. In the U.K., this came out to a total of only 2.5 percent of mobile users; … Read more
Some interesting ComScore numbers have just been documented by CNET's sister site ZDNet: social-networking site Bebo, always more of a presence in the U.K. than stateside, has soared ahead of global leader MySpace on its home turf. In the month of July, the ComScore statistics say, Bebo logged 10.7 million unique visitors in the U.K. and MySpace trailed with 10.1.
This marks the first time that ComScore's statistics have shown Bebo ahead of MySpace. And it should be noted that these pertain to unique visitors, not registered users or page views.
In third place, … Read more
Statistics house ComScore released some numbers on Tuesday pertaining to how quickly a handful of popular social-networking sites are growing worldwide, and which ones dominate in which regions of the globe. There's nothing all too notable here, as the global reach of various social-networking sites has been well-documented already--and even mapped. But it's always cool to see numbers, which I suppose is why companies like ComScore exist in the first place.
Who needs downloads? Not instant-messaging fans, apparently, according to Nielsen NetRatings. The online division of the legendary statistics-crunching company just released a study that tracks the fastest-growing instant-messaging software products from August 2006 to June 2007, and the results indicate that Web-based is the way to go.
The most rapidly growing IM client, according to the study, is Meebo, which launched just over a year ago. The fact that it's so new may be partially responsible for its rapid growth--354 percent from August 2006 to June 2007. But Meebo also packs a double punch: not only is it Web-based … Read more
Quoth Homer: "Oh, people can come up with statistics to prove anything, Kent. Forty percent of people know that."
Something's a little weird about the data reported earlier this week by Net Applications, a Web traffic research firm, on global operating-system share. Net Applications tracks what types of computers are accessing the Web sites of its global network of clients, and it thinks that Mac OS X share is flat this year, while Windows Vista use is soaring.
According to Internet statistics firm ComScore, unique visits to Facebook rocketed 89 percent between May 2006 and May 2007, from about 14 million unique visitors to 26.6 million.
Average minutes spent on the site per users also rose from 138 to 186--a 35 percent increase--and the number of pages viewed rose 143 percent, from 6,530 to 15,841. This coincides with Facebook's decision to "open its doors" last fall, no longer requiring a corporate or university e-mail address in order to gain access to the site.
Consequently, most of the growth charted by ComScore is … Read more
Sony Computer Entertainment America has joined forces with ratings mogul Nielsen to develop a measurement system for the nascent in-game advertising industry, according to a joint release from the two companies on Monday.
Sony will now share its game network data from the PlayStation 3 console as well as the PlayStation Network (which encompasses its new virtual world, PlayStation Home). Nielsen will then combine this with its game usage data, which currently encompasses the activities of more than 12,000 U.S. households. Then, beginning this fall, Nielsen will begin tracking audience statistics and user activity through its GamePlay Metrics system, … Read more