comScore has done a wonderful job. Of marketing comScore results.
If the Internet abacus company sees its readings suggest a significant conclusion, it releases the information in an interesting and digestible form.
However, I understand that both comScore and its frats-in-stats at Nielsen Online are having their audits audited by the Interactive Advertising Bureau after mlb.com declared that Nielsen Online's score for its site of 6 million was a "conScore." The real figure, according to mlb.com, was actually 19 million. (the results of the audit's audit are due at the end of this year.)… Read more