Much of the alleged battle between Google, Apple, Facebook--and anyone else who's large and occupies the tech playground--is being waged in the public sphere.
Each of these companies realizes that making people feel warm about their boss is just as important as making them feel warm about your product. Indeed, it IS making them feel warm about your product.
Some choose to create warmth by donating large amounts of money to troubled schools. Others simply explain jokes.
Indeed, what a delight it was to see Google CEO Eric Schmidt make an appearance on "The Colbert Report." Should … Read more