In my social-media workshops around the country, the statement I make that gets the most incredulous response is always the same one: I take three to six minutes crafting each tweet I send.
Yes, that's right. I sometimes take even more than that much time to get every aspect of my tweets as right as possible. No typos? Check. Accurate link? Check. Accurate handle of writer I had to hunt down? Check. Accurate "via" to give credit? Check. All of that takes time and patience.
The reason for this much care is that my tweets reflect on … Read more