IBM hasn't been cool or sexy for years. The Charlie Chaplin era was cute and yes, Big Blue did legitimate the PC as a business tool. But that's ancient history. This company--never the hippest cat around--turned utterly super square under Lou Gerstner in the 1990s when IBM began to de-emphasize its personal computer business in favor of services, consulting, and infrastructure.
More than a decade and a half later, the remodeling of IBM started by Gerstner--and his successor Sam Palmisano--has resulted in a very different sort of company from the one I began reporting on in the mid-1980s. … Read more