Social networking

Twitter's been hammering home its value as an advertising medium, and Madison Avenue is apparently nodding in agreement. The company has reportedly nailed a multiyear deal with Publicis' Starcom MediaVest Group that's worth hundreds of millions of dollars, according to the Financial Times.

It's a big deal -- a really big deal, which the FT describes as a "milestone" -- and one which undergirds the argument the social media giant has been making to advertisers still sitting on the fence about whether to sign on the line which is dotted. According to the report, which … Read more

People who use the company's mobile applications for iPhone and Android will now see ad units in the stream as they scroll through the dashboard, the company said.

The ads are a mobile-enhanced version of Tumblr Radar, the blogging platform's take on sponsored content. The units are similar to Twitter's promoted tweets or Facebook's sponsored stories in that the advertised content is native to the platform.

The mobile ad addition comes roughly a year after … Read more

I understand that one of the main joys of parenting a toddler involves keeping the little one amused.

Amused, as in quiet.

Ever since the iPad came along, with its bright colors and infinite range of games and pictures, it has seemed like an ideal tool to keep baby happy. This happiness, however, is one that baby does not want to ever, ever stop. So much so that some toddlers are now said to be iPad addicts.

This curiously adult affliction seems to involve baby undergoing seven aspects of demented ranting, should her iPad be taken away.… Read more

Facebook has begun using a Google image format called WebP that could lower its network costs and speed up its Web site. But the move has angered some members.

When people upload JPEG photos, the social-networking juggernaut converts them into the WebP format. And now it also apparently has begun delivering those images to people with browsers that can handle them, which today means Chrome and Opera.

Even if it's just a limited test, Facebook's scale and influence means that's a major endorsement of Google's image format.

But problems arise when it's time for people … Read more

There's something about the plastic nature of Samsung's phones that make them slightly less attractive.

To me, that is.

I know that there are millions to whom it doesn't make a difference. There are even many, no doubt, who believe -- in some idiosyncratic way -- that plastic says now, rather than, oh, six months ago.

Some of these people are 13 years old.

However, not all of these people work for Samsung. Indeed, the SamMobile blog last week revealed that it had heard whispers from South Korea that some at Samsung believe plastic isn't quite … Read more

Twitter #Music provides people with a striking, and follower-inspired way of listening to music, but don't be fooled by its true purpose. This isn't just about music.

Twitter #Music is about augmenting its follow graph, an important asset that sets Twitter apart from Facebook and others, with explicit data on what members care about.

Twitter's follow graph is a phrase the company uses to describe the map that plots who follows whom. It's a hybrid of a social graph, or a chart of how people relate to other people, and an interest graph, which diagrams how … Read more

The end is nigh for several TweetDeck applications.

The Adobe AIR and mobile versions of the Twitter-owned, power-user-beloved tool for maintaining columns of tweets will cease to exist and stop functioning entirely on May 7, the team said Friday.

TweetDeck first announced in March that it would be shuttering its apps for iPhone, Android, and AIR to solidify its focus on browser-based versions of the service. Not surprisingly, Facebook integration is also going the way of the dodo on May 7, which means TweetDeck will go back to being a Twitter-only service.

"Doubling down on the TweetDeck web experience … Read more

Crowdfunding sites set up by friends and families of the Boston bombing victims are giving the world a way to help. And the world is stepping up.

As of this writing, Bucks for Bauman on GoFundMe has raised more than $192,000 in two days for Jeff Bauman, a 27-year-old marathon spectator who lost both legs to the blasts. Bauman also reportedly helped ID the suspects from his hospital bed.

"Medical bills are going to start rolling in, let's get a head start on helping out Bauman and his family! Every dollar counts!!" reads an introduction by Brooke Gibbs, who started the site. It's just one of a number of crowdfunding efforts that have sprung up this week to aid Boston Marathon bombing victims through grassroots campaigns -- and have collectively drawn more than $1 million in a matter of days. … Read more

If you rob a bank and get away in a driverless Prius, will the owner be indicted as the driver? Or will Toyota? Or maybe Google?

If your driverless car decides -- as so many machines do in movies -- that it has a mind of its own, will you be responsible when it decides to mount the curb and plow straight into your favorite donut store? And what if someone hacks into your driverless car and you suddenly end up in Alaska, with an instruction to mow down moose?

You'll tell me this will never happen. I will point you to the fine profits regularly earned by the world's insurance companies.

I suspect that not everyone has the answers yet for all the ramifications of ceding your steering wheel to Google's machines.

Thankfully, though, all those who have the deepest knowledge of the self-driving future will be meeting in June to have a freewheeling exchange.… Read more