SAO PAULO, Brazil--Enter the midrange Extra department store and it is easy to find the PCs--they are right in front, just as customers enter the store.
What's harder to find is the total price of said machines. Sure, there's a price sticker next to each machine. But the featured price is not the total, but rather the monthly payment, when the price of a computer is spaced out over 10 to 20 months.
It's not a trick. It's just that for the folks who shop at places like Extra, Casas Bahia, and other stores, that's … Read more