Intuit is making the 2008 version of its entry-level small-business accounting product, QuickBooks Simple Start Edition, free. Previous full versions of the program sold for $99.95, and "more than 300,000 businesses" use the product. So why give it away?
Intuit's pitch is that it wants to encourage entrepreneurs to take the plunge and launch their dream businesses, and removing the $100 barrier to basic accounting software is its way of proving it. Alongside the launch of the 2008 version, there's a new "Just Start" marketing campaign and contest, in which one person … Read more