Levi's to debut cell phone in Europe this September
Not to be outdone by its higher-end fashion brethren like Prada, denim mainstay Levi's will be selling a mobile phone and marketing it to young, label-conscious technosexuals, the company announced in Paris this week. The original partnership was announced in October.
The steel-encased phone, manufactured by the French company ModeLabs, comes with a detachable chain that's reminiscent of vintage pocket watches. Buyers will be able to choose between metallic silver, brown copper, and black color schemes; for those with more feminine inclinations, "shiny silver" and "shiny sand" models will also be introduced, featuring "… Read more