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Apple releases Aperture plug-in programming kit

Apple on Monday released its software developer kit to let programmers write plug-ins for Aperture, the company's high-end image editing and cataloging software.

OK, I recognize it's not the world-changing, paradigm-shifting, heart-stopping iPhone SDK, but it's still important for the "creative professional" market to which Apple has catered for years.

This tool is designed to let others extend the abilities of Aperture, a move that adds some spice to its competition with Adobe Systems' Photoshop Lightroom. Adobe has scads of third-party companies that create plug-ins for regular Photoshop, but Lightroom still lacks the equivalent for … Read more

Buzz Out Loud 707: Space is cancelled

The Russians have canceled their space tourism program, because space is too serious to monetize. Also, Skype offers unlimited long-distance on...phones. VoIP is so dead. You heard it here first. In other news, Microsoft bonanza: Windows predictions, welcoming ethical hackers, and burning down your house. Listen now: Download today's podcast EPISODE 707

Skype offers unlimited long-distance plan http://www.reuters.com/article/companyNewsAndPR/idUSN2141013920080421

Google tops Microsoft, Apple in brand power http://www.news.com/8301-10784_3-9924273-7.html

Britannica makes content free with widgets, publisher registration http://www.news.com/8301-10784_3-9923867-7.html

Hackers cancel attack on CNN http://www.pcworld.com/businesscenter/article/144850/hackers_cancel_attack_on_cnn.htmlRead more

RIM, Palm also seeing smartphone shortages?

Several smartphone makers are finding themselves short of product this spring, not just Apple.

A few weeks ago, Apple's retail stores were extremely low on iPhones, which at the time was attributed to a clearing of the channel before the next revision to the product brought 3G speed. But Apple's not the only company dealing with lean inventories, according to a research note from Morgan Keegan spotted by Electronista.

Research In Motion and Palm are also short on certain smartphone models, with RIM's carriers running low on BlackBerry Pearls and Palm's Treo 755p hard to find. … Read more

Report: Italian iPhone deal shuns revenue sharing?

A report out of Italy Monday suggests that Apple is planning to revamp its business model with the launch of the iPhone in that country.

It's always tough to correctly interpret translations, but check out the report from La Repubblica and read it for yourself. In short, the report claims that Apple is getting ready to launch a 3G iPhone in Italy with Telecom Italy, and that the carrier will not have to pay Apple a share of the data revenue earned from iPhone users, nor will it have an ongoing exclusive. As a result, the iPhone will be … Read more

How important is luck in high-tech business?

After describing a particularly exciting consulting opportunity, a friend called me "lucky." That got me thinking: Is he right? Is luck a component in business success, or is it all about knowledge and experience. And if luck does play a role, how important is it? Can it be influenced, or is that taboo by definition?

To answer those questions I first did a little research. The Merriam-Webster online dictionary defines luck as "a: a force that brings good fortune or adversity, or b: the events or circumstances that operate for or against an individual."

Gee, "luck" sounds a lot like "competition" to me.… Read more

Tech firms rule Top 100 brand list

Google still rules Millward Brown Optimor's annual BrandZ top 100 list, which annoints the world's most powerful brands based on financial performance and a global consumer-opinion survey.

Technology-related companies did especially well, taking more than one-third of the top 30 spots.

No. 7 Apple was a big mover, increasing its brand value by 123 percent, and BlackBerry (from Research In Motion) increased 390 percent, positioned at No. 51. The staid IBM's brand value increased 65 percent, and Amazon.com, at No. 61, was up 93 percent.

On the downside, No. 62 Yahoo took a 13 percent brand … Read more

UK music industry pines for the good old days, seeks an iPod tax

If one ever had to come up with an award for "Clueless Industry of the Millennium," the music industry would win by a landslide. What with the US' RIAA suing homeless people and now the UK's Music Business Group attempting to tax iPods, it's shocking that these jokers get paid at all. It's like Cirque de Soleil. Without the Soleil.

The MBG, conveniently overlooking decades of vinyl-to-cassette personal copying, declares:

We acknowledge that consumers clearly want to format shift and also place enormous value on the transferability of music. Music fans clearly deserve legal clarity in this area as well as the freedom to enjoy any music they have legitimately obtained.… Read more

Google tops Microsoft, Apple in brand power

It seems Google has solidified its dethroning of Microsoft in at least one regard: the global power of its brand.

For the third year in a row, the search giant whose very name has been transformed into a verb, grabbed the top spot in a list of the top 100 most powerful global brands (PDF). Its brand value grew 30 percent since last year's report to surpass $86 billion.

Brand powerhouses Rank Brand Value ($B) 1 Google 86.1 2 GE 71.4 3 Microsoft 70.9 4 Coca-Cola 58.2 5 China Mobile 57.2 6 IBM 55.… Read more

Google is the world's number one brand, research finds

In WPP-owned research company Millward Brown's annual study of the world's top-100 brands, Google came out on top for the second straight year, registering a 30 percent increase in the value of its brand to maintain the ranking. Google's market capitalization is $169 billion as a I write this, but the value of its brand?

$86 billion.

I think that means I can't even afford one pixel of its logo. That's one heck of a brand.

Which are the other top-10 brands? General Electric, Microsoft (but going down according to other research), Coca-Cola, China Mobile, … Read more

Apple stores to get virtual counterparts?

A patent filing by Apple is prompting speculation that the Mac and iPod maker could be getting ready to open up Apple stores in the virtual realm--perhaps in Second Life.

On Thursday, the U.S. Patent and Trademark Office published a patent application from Apple titled "Enhancing online shopping atmosphere," filed in September 2006. The PTO's action was first noted by the Mac news site MacNN.

Judging by the patent application, the company apparently is looking to do more than just spruce up its own Apple Online Store. Rather, it seems interested in creating a whole new … Read more