Advertising

In its attempt to redress the imbalance created by the latest Verizon ads, AT&T has hurriedly cobbled together not just one Luke Wilson ad, but several.

Curiously, one ad features precisely the same strategy as that of the latest iPhone advertising: reminding those who might still be on the fence, on the phone, or even on the lam that you can't simultaneously enjoy voice and Web surfing on the Verizon 3G network--and hence on the Motorola Droid.

So here we have Luke Wilson, still looking a little peaky and dressed in a difficult brown. Behind Luke, we … Read more

The Swedish town of Malmo is a wonderful place.

Some feel it is wonderful because it is the spiritual home of a band that was once cool, the Cardigans.

But now all committed social networkers will think Malmo is wonderful because of its IKEA. You see, the Swedish purveyor of fast-food furniture decided to open a new store in Malmo and didn't really have a lot of money to let people know about it.

So it engaged a rather outre advertising agency called Forsman and Bodenfors to create a rather special launch campaign.

The agency created a Facebook profile … Read more

It seems that Apple doesn't respect Verizon's Droid phone quite as much as it does Microsoft's PCs. But two new ad spots, launching Monday evening, come as close as Apple has done thus far to directly attack the allegedly do-it-all robotphone.

The Droid, you see, went after Apple in its teaser campaign with some telling remarks and the hearty claim that Droid does what the iPhone doesn't. Then Verizon decided it would be fun to knock both the iPhone and AT&T's spotty 3G coverage with its "Misfit Toys" concept.

AT&… Read more

If it's five o'clock in the morning and you have to spend your time with far more people than you're used to, pushing, pulling and writhing your way to satisfaction, then perhaps a shopping mall is not the ideal location.

The tradition of Black Friday as the day when one attains negotiation nirvana seems a peculiar one. And one has to wonder whether people have learned that some of the deals really aren't deals at all.

As CNET's Rick Broida has already pointed out, many of the alleged deals aren't terribly enticing, as stores … Read more

I was just sending a tweet about some excellent chicken livers I'd eaten when I espied some information that made my acid perform a refluctive motion.

According to eMarketer, three different digital actuaries declared that Twitter traffic has performed a slight plummet.

While comScore suggested a drop of 8.1 percent in October and Compete estimated 2.1 percent, while Nielsen, that apogee of accuracy, declared a 27.8 percent decline between September and October.

It seems that these figures, blessedly inconsistent as they are, are not taking account of all the third-party and mobile methods of keeping everyone … Read more

Perhaps space travel has become old. Perhaps people have come to take it for granted. It's been seen in so many movies. So many space shuttles have taken off and returned to Earth that we think little more of them than we do of jumbo jets.

NASA therefore has to use its imagination to persuade tomorrow's generations that space travel continues to be a large step for man.

One small step in this process is a new public service annoucnement featuring that fearsome space creature, "The Rock." Dwayne Johnson himself, a man who has appeared in … Read more

You know this is serious because they've already talked about it on SportsCenter.

Wednesday saw one of the most painful pieces of cheating that soccer has enjoyed since, oh, since pretty much any other World Cup qualifying game.

However, this occurred in the dying minutes, featured one of the most famous players in the world (yes, he's been on the front of an EA FIFA game box), affected the result of the game, and was so crudely obvious that the world has decided to fight back by socially networking.

In case you were only recently released after being … Read more

Just like everyone who grew up on something of a "Star Trek" diet, I want to believe.

I want to believe that Spock will rise from the dead, get married, and have pointy-eared offspring, who, regressing to the mean, will become sports-loving couch potatoes. I want to believe that Captain Kirk will shack up with Uhura on Pluto and lead a fight to have the planet recognized as one of the greats.

And I want to believe that d'Armond Speers really did only speak to his son in Klingon for the first three years of the little boy's life.

You don't remember d'Armond? Well, he first entered the Trekkie firmament in a 1999 Wired article, in which he told of how difficult it had been to communicate solely in the limited language of Klingon with his then 30-month-old son, Alec.

He even presented a recording of little Alec singing the opening bars of the Klingon Imperial Anthem.

The story has this week been updated with some extraordinary news.… Read more

There is a view that removing all 15-year-old boys from this earth would not only help global warming but also our cultural horizon.

Supporters of this view will then be heartened to hear the story reported by the Chicago Tribune of a 15-year-old boy who suffered a serious trauma. His parents took away his Xbox.

The boy, a resident of Buffalo Grove, Ill., which sounds like the sort of place where discipline is imparted along traditional lines, decided to express his feelings and exert his identity. He called 911 in order to ask the police whether his parents were, indeed, … Read more