Is there a "Twitter Effect," by which the rapid spread of information through the microblogging service can crush a Web site with traffic? As I see it, the answer is yes, but it's not as simple as it might appear at first blush.
First, the background: Mashable CEO Pete Cashmore, whose Twitter postings more than 52,000 people follow, concluded his February 2 tweet mentioning that a blog post on "how to use Twitter to find your next job" took that site down with an inundation of traffic. He suggested calling the phenomenon the Mashable Effect. … Read more