AUSTIN, Texas--Analysts reported on Saturday that Apple sold 120,000 units of the iPad, an untested device that the vast majority of consumers have never seen or touched. Can you tap into that same gadget mania to sell an electric car?
General Motors thinks so. The company's Chevy division is a sponsor of the South by Southwest Interactive Festival (SXSWi), which it's using as a test platform for all sorts of edgy social-media marketing projects, but perhaps more importantly, it's previewing its forthcoming Chevy Volt plug-in electric car. The skeleton framework of a Volt was set up … Read more