The change reportedly comes from a desire to own a trademark on the network's name. The term sci-fi is a generic description of a fiction genre (often featuring futuristic technology), while Syfy can be a unique brand.
Bonnie Hammer, president of NBC Universal Cable Entertainment, told The New York Times, "We couldn't own Sci Fi; it's a genre...but we can own Syfy."
The derisive hoots have already begun. … Read more