Back in the old days (like 2007), the marketing strategy for new albums included a prerelease "rolling thunder" PR campaign. First came a single, followed shortly by the video.
Then a few chosen reviewers would get early copies with "NOT FOR RESALE" imprinted across the front, allowing them to have their reviews ready slightly before or on the release date. Retail outlets would receive promotional matter, like cardboard cutouts of the band standing in front of the album cover. A few warm-up shows would feature songs from the record. Meanwhile, somebody--a reviewer, a disgruntled record … Read more