Earlier this month, Ethan Zuckerman, who directs the Center for Civic Media at MIT, proposed a new unit of measurement for keeping track of how much attention a person, place, thing, or concept garners in the media. Fittingly, he dubbed the new unit the "Kardashian," presumably because the obvious alternative -- "KFC Double Down Bacon Sandwich" -- is too long.
Here's how Zuckerman explains the Kardashian unit:
Conceptually, the Kardashian is the amount of global attention Kim Kardashian commands across all media over the space of a day. In an ideal, frictionless universe, we'd determine a Kardashian by measuring the percentage of all broadcast media, conversations and thoughts dedicated to Kim Kardashian. In practical terms, we can approximate a Kardashian by using a tool like Google Insights for Search - compare a given search term to Kim Kardashian and you can discover how small a fraction of a Kardashian any given issue or cause merits.
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